Suggestions Adult Friendfinder provides for the "tell others about yourself" field include, "I like my partners to tell me what to do in the bedroom," "I tend to be kinky" and "I'm willing to try some light bondage or blindfolds." The hack, which took place in March, was first uncovered by independent IT security consultant Bev Robb on her blog Teksecurity a month ago. It wasn't until this week, when England's Channel 4 News reported on the hack, that Adult Friend Finder was named as the victim.
Included in the exposed personal information are customers' email addresses, usernames, passwords, birthdays and zip codes, in addition to their sexual preferences.
In the United Kingdom, Channel Four investigated adult dating sites as part of its 2013 series Mating Season.
That could allow anyone to extort Adult Friend Finder customers.
Adult dating or no-strings-attached dating is a variant of a traditional online dating service.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
Many adult dating sites focus on the local aspect of finding a match.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.
The site, which boasts 64 million members, claims to have "helped millions of people find traditional partners, swinger groups, threesomes, and a variety of other alternative partners." The information Adult Friend Finder collects is extremely personal in nature.